typical stories

The university invests into AdWords, because a department head told the marketing department to do so. Outcomes I have seen:

  • loads of visitors, but no conversions (if done the 1st time)
  • loads of conversions, but from Ghana, Pakistan... (if done by an unspecialized agency)

Optimization potential of such a case: 80% of the AdWords budget

digital channels

digital marketing is an ever evolving field, where it is nice to have a partner specialised on it

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integrating WhatsApp

WhatsApp is still being read by our prospects - find out how to use it for your student recruitment

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our process

Everything starts with understanding where you are and what you want to achieve. When this is clear, we are able to give you a recommendation based on 50+ analyses on which channels/tools have helped other schools or universities in similar situations. These marketing recommendations come with a price tag and a rough impact expectation, so you can decide if this matches your student recruitment goals.

free analysis

We take a look together at your current marketing impact. This allows us seeing which proven channels you are not using at the moment and to what extent they can help you. The outcome are hands-on recommendations you can then implement with us, on your own or with another party.

implementation support

Every institution is unique. Therefore you need a different mix in your marketing than the school/university next to you. Defining this mix and getting it done, is the speciality of faethe.marketing.

how can we help you

You want to recruit the best matching students for your programmes with minimal cost and effort.

But universities or schools are no web shops, where the customer sees an ad in Google and 5 minutes later bought a new pair of shoes. It is a longer process with many parties (and systems) involved: especially your own quality criteria, if an applicant is eligible to study at your institution. This increases the complexity for matching the marketing investments with the students on campus.

We bring in 7 years of experience in this field and have assessed the results of 200+ marketing campaigns at more than 40 universities across the globe. This expertise can help you to see the outcome of your marketing activities, and implement industry best practices, which allow you to get these insights with minimal effort. We have a successful collaboration when you reach your target audience through proven channels, for a great price, followed by a thorough result analysis.

Especially the analysis is dear to us, as it is the basis of knowing good channels and negotiating discounts with suppliers. To enhance your analysis options we can talk about the possibilities you have (offline & online), deliver supporting arguments for i.e. desired website improvements, or even implement it at your university.


Elias' profound expertise on web analytics helped us to optimize our tracking efforts in Google Analytics for the university website. After his workshop we were able to define a useful set of goals and conversions, and to publish custom reports for our management.
Christine Goethals, Coördinator webcommunicatie, Antwerpen University

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