WhatsApp for improved conversion rates

why and how you should use WhatsApp in your student recruitment

WhatsApp is a great tool. If you still haven’t used it, maybe you should finally upgrade your Nokia 3310 or get out of China. If everyone uses it, the question stays, how to get the most out of it for your student recruitment?

Of course, I know schools and universities where the regional sales person gives her own number to the prospects she is in contact with – but maybe that’s not everyone’s cake. Some institutions prefer central approach, having the communication transparent to everyone, or just don’t like to give out private numbers. If you are one of those, or have other reasons, why you prefer not giving out a personal number, you can find the full how-to here. There is also an example landing page e.g. for an AdWords campaign leading to a WhatsApp-optimized landinge page here.

d In short, you should get a smartphone with SIM card (cheap will do for the phone – Android recommended, while on the SIM card it might make sense to go for a multiple SIM-card contract), and sit in front of your computer. The key is to receive the mobile numbers of your prospective students and import them into the same Google account you are using for the Android smartphone. Then automatically those contacts will appear on the WhatsApp contact list of the phone (provided they use WhatsApp as well, but in some countries 90%+ of the population use WhatsApp, so quite likely apart from China). Now, if you create broadcasting lists of people you want to contact (e.g. all prospects from yesterday) on your phone and easily copy and paste your messages to them with one click on WhatsApp Web – for example a nice welcoming message telling them that they can ask you questions about the programme also via WhatsApp (weekdays 9-5) and you are happy to help them.

Sounds cool? Is cool and even better: still gets read and reacted upon, which increases the conversion rate.

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