How to improve your school’s website to attract more students

Website design is a complex, constantly developing field, that can do so much for your school. Because web design is constantly developing, many educational websites don’t seem to keep up with its trends. As a result, visitors often report experiencing issues like the website being slow, confusing navigation, lots of 404 errors, and outdated design. […]

Getting leads from top students below 20€ CPL

A case study from a public university looking for ways to increase the quality of their master's applicants
In about 10% of my 100+ analyses done on the results of digital marketing campaigns, I saw a pile of applicants coming from Africa and Asia. Countries like Bangladesh, Ghana, Nigeria and Pakistan. All due to a single Facebook post. As a matter of fact, the post was about scholarships. In any case, almost none of […]

Some treats for your digital marketing

Overview of underrated digital marketing channels for universities
What is a treat for you in education marketing? For me, it would be knowing, which marketing channels bring me good students for a reasonable price. If this is a treat for you too, let me share some underrated marketing sources, which I hope you will like: Marketing channels I like (a.k.a. proven good ROI) […]

WhatsApp for improved conversion rates

why and how you should use WhatsApp in your student recruitment
WhatsApp is a great tool. If you still haven’t used it, maybe you should finally upgrade your Nokia 3310 or get out of China. If everyone uses it, the question stays, how to get the most out of it for your student recruitment? Of course, I know schools and universities where the regional sales person […]

goal conversion vs. real conversion

When discussing with clients how they compare esp. online channels the advanced ones mention how much they have to pay per conversion. It becomes interesting then looking at what conversion they mean. Towards: Visitor/User, Lead, Applicant, Paid application fee, Accepted, Enrolled, Student, or Alumnus (the latter is mainly desired by public universities) The most common […]

shortcutting analytics

Google Analytics can be a pain. Once you got the hang of it, they change their wording, layout, and if you don’t use it regularly it takes an hour to find the data you were looking for. And everything without finally knowing if you got a student, or just another person leaving to your application […]