Google AdWords tips for your school

Google is undoubtedly the biggest traffic source for nearly all websites. Each year high school students use the search engine to begin the hunt for the perfect college. The first page of the search results is greatly envied on the web, and an important place for your school, too. That is why we have prepared […]

Getting leads from top students below 20€ CPL

A case study from a public university looking for ways to increase the quality of their master's applicants
In about 10% of my 100+ analyses done on the results of digital marketing campaigns, I saw a pile of applicants coming from Africa and Asia. Countries like Bangladesh, Ghana, Nigeria and Pakistan. All due to a single Facebook post. As a matter of fact, the post was about scholarships. In any case, almost none of […]