goal conversion vs. real conversion

When discussing with clients how they compare esp. online channels the advanced ones mention how much they have to pay per conversion. It becomes interesting then looking at what conversion they mean. Towards: Visitor/User, Lead, Applicant, Paid application fee, Accepted, Enrolled, Student, or Alumnus (the latter is mainly desired by public universities) The most common […]

shortcutting analytics

Google Analytics can be a pain. Once you got the hang of it, they change their wording, layout, and if you don’t use it regularly it takes an hour to find the data you were looking for. And everything without finally knowing if you got a student, or just another person leaving to your application […]